Corporate brochure project samples

What's the secret of writing brochures about companies and their products and services..? Empathy, in a word. You have to understand what the audience currently thinks and what they need. It's selling with words - the Americans, who know about these things, call brochures their 'silent salesman'. It's more than presenting your offer persuasively. You need to anticipate the questions of a prospective customer and answer them - convincingly of course.

For more on how we do this please read this article on sales writing.

Here are some pages from our brochures.

UCL Rooms

Yes, one of the most revered Universities in the land also has to market its rooms when they're empty at the end of term. Here's how The Partners, a leading brand consultacny, did it. We wrote the text.

NatWest Offshore

This brochure had to subsitute for a salesperson as clients were based abroad. Yet it had to sell the benefits of a premium service.