Marketing communications clients

This includes all customer facing material, be it sales letters, product brochures, websites or information literature.

The key skills required of the writer are clear thinking and empathy. You have to:

• understand what the audience thinks and feels about your brand
• figure out what qualities of the brand, be it a product or service, will shift this perception to what you want them to feel
• write in a way that is consistent with the brand's personality

Mediaedge:cia

Explain how this communications consultancy gets its clients noticed - brochure sample

You at work

Convey the benefits of this salary sacrifice scheme to companies with more than 1,000 employees - flyer sample Testimonial

UCL (University College London)

Present the advantages for business of hiring its rooms for conferences and meetings - sales brochure

Natwest

Present the advantages of this account and a range of financial services for expatriots - suite of product brochures

Lloyds TSB

Rewrite all branch literature - over 30 booklets - in new brand tone of voice

Apprencticeships (UK government)

Letter from Gordon Brown to top 1000 UK companies to recruit their support for the programme

Boden

Strapline and consumer direct mail flyers

The Partners

Business to business direct mail