Speech writing

Great for attitude change

​

The best medium for leadership and achieving change? Certainly, there's plenty of evidence that a great speech can change minds, galvanise large numbers of people to action and alter the path of nations - so why not organisations? Speeches are an integral part of the world of business: a major focal point of any conference, live event, or end of year awards show. When writing a specch, writers must understand who’s speaking, who’s listening, what the occasion is and the goal of the speech. Then they must decide on the correct messaging and tone.

​

The importance of speech writing for an event

• Define an evening – speeches are often the highlight of a conference. A great speech will drive home key messages and have a lasting effect on an audience.
   

• Reduce stress – we all know how tough it is to deliver a speech to a packed room. A well written speech can remove much of the stress of preparation and delivery for executives.
   

• Form connections – at conferences, speeches will typically be given by upper management. They're a rare chance to show their personality to the company. If the writer communicates aspects of their life, rather than just business, they can create a connection that lasts long beyond the speech itself.  

​

Considerations for speech writing

• Narrative flow – speeches often take an anecdotal approach to a topic, as it’s important to show your own personal understanding. This means employing a narrative flow that guides listeners along and holds their attention.
   

• Tone of voice – tone has to be in harmony with the speaker, audience and subject matter. A speech at a hospitality awards evening is going to require a different tone to one made at the annual conference of a plc.
   

• Focus – people find it hard to concentrate beyond 15 minutes, so a speech should aim to communicate one or two key thoughts well rather than convey extensive detail.

​

What type of copywriting do you need?