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All Case Studies

Making a corporate event feel like TV

Client: Sledge and O2

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Recruitment copy for one of the world's largest employers

Client: McDonald's

A brochure that stepped in for a salesman

Client: NatWest

Sales emails and a microsite to relaunch a much-loved classic

Client: Land Rover

Writing a newsletter for a telecoms giant

Client: Vodafone

AngloAmerican small, Barnaby Benson Copy

No-nonsense speechwriting for a CEO

Client: Anglo American

A fashion strapline with longevity

Client: Boden

How to galvanise volunteers to fundraising action

Client: Genetic Disorder UK

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Blogging for an Oscar-nominated director

Client: A mystery Oscar-nominated director

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Training in-house writers in a new TOV

Client: P&O cruises

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A distinctive corporate tone of voice for internal communications

Client: AstraZeneca

Speechwriting for a big pharma conference

Client: Boehringer Ingelheim

Attracting top graduates through compelling web copy

Client: Accenture

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Sales emails for an alternative finance workshop

Client: Intelligent Partnership

A brand campaign that increased applications by over 100%

Client: Imperial Business School

Capturing a new TOV for a sales brochure = record sales

Client: Planet Cruise

A cultural change campaign to cut through the noise

Client: Network Rail

Instilling authenticity through web copy

Client: Café Plum

Brand guidelines that truly set the tone

Client: Credit Suisse

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Can direct mail still turn one-time customers into loyal users?

Client: P&O Cruises

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Naming for a new B2B product

Client: Swiss Re

Lifting bid-conversion rates through in-house training

Client: Overbury

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An annual report to dispel misconceptions

Client: The Royal British Legion

Scriptwriting for animation

Client: Novartis Pharmaceuticals

Creating a new tone of voice in the finance sector

Client: Investec

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Sales brochure to attract first time buyers

Client: P&O Cruises

Gordon Brown, Barnaby Benson Copywriting

Persuasive writing for the (then) Prime Minister

Client: Learning & Skills Council

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Strapline and positioning statements for the IoD

Client: IoD

A corporate conference for superheroes

Client: Novartis Pharmaceuticals

An easy-to-adopt tone of voice guideline

Client: Xansa

Making waves with web copy

Client: IGSS

Web copy worthy of Google's first page

Client: HPLP

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Naming, strapline and web copy for Flock

Client: Flock

Brochure writing to sell partnerships

Client: Shell

Conference animation scripts

Client: Unilever

A CSR report that builds credentials

Client: Coca-Cola Enterprises

Product copy for a major retailer

Client: Next

Fine tuning Rolls-Royce's Tone of Voice

Client: Rolls-Royce

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Video scripts that capture moments of discovery

Client: Eurostar

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An annual report for 100 years of remembrance

Client: The Royal British Legion

Street theatre for an annual Managers' Conference

Client: O2

A new Tone of Voice for an architectural practice

Client: Bennetts Associates

Campaign concept for national newspaper insert

Client: Boden

Recruitment annual report with a narrative of progress

Client: Impellam Group

A B2B newsletter for a multinational media company

Client: Kantar Media

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Bringing a conference theme to life through a handout

Client: Boehringer Ingelheim

Scripting a showreel for an events agency

Client: Brands At Work

Changing perceptions using the annual report

Client: De La Rue

Encouraging alumni loyalty through professional insights

Client: Freshfields

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An honest CSR report for the UK's largest property development company

Client: Land Securities

Training in quality communications for a leading business school

Client: INSEAD

Helping recruiters write the perfect ‘first approach’ InMail

Client: G-Research

Webcopy for luxury sicilian guesthouse,

Web copy for a luxury Sicilian guesthouse

Client: Baglio Giammaccaro

Major Bank, Barnaby Benson Copywriting.j

A 10,000 word parable for a major bank

Client: sorry, we can't say who

Video scripting to reinvigorate sales (feat. The Beatles)

Client: Novartis Pharmaceuticals

QinetiQ small, Barnaby Benson Copywritin

A gripping annual report for a major player

Client: QinetiQ

BNP Paribas, Barnaby Benson Copywriting.

A corporate brochure for a diverse audience

Client: BNP Paribas

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An annual report for Russia's biggest search engine

Client: Mail.ru

Scriptwriting for an internal restructure

Client: Novartis Pharmaceuticals

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A corporate brochure for an international bank

Client: Anonymous

Brochure writing to launch a new brand identity

Client: University College London

Creating a script for Rob Brydon

Client: O2

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Tone of voice for P&O Cruises

Client: P&O Cruises

A mission-critical video script for a pharma giant

Client: Novartis Pharmaceuticals

Web copy for a global recruitment firm

Client: SThree

Helping a client win Agency of the Year

Client: Brands at Work

An information video script for Future Cities Catapult

Client: Future Cities Catapult

Latest Thinking

Cover notes that get you copy jobs

Cover notes that get you copy jobs

The copywriter as professional fool

The copywriter as professional fool

Product descriptions that'll fill the cart!

Product descriptions that'll fill the cart!

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