Agency services

Finding reliable copywriters who know how words can enhance brand design is an ongoing challenge for agency creative directors and managers. Now that search has been made easy.

For over 15 years, we have provided a complete writing service for design and branding agencies. You have the reassurance that many of the biggest, most creatively accomplished consultancies have used us for many years. Clients include Brand Union, Brand Pie, Imagination, The Partners and Landor.

Whatever your writing requirement, we can usually offer experience of writing similar projects for major brands and getting proven results.

You'll have access to a team of writers experienced in all the standard formats including brochures, web sites, emails, blogs, advertising, video, straplines and names. We have also written brand communications using some less common media including theatre and poetry - even a book-length parable.

Many of the Design Week top 100 design consultancies also use us to advise on tone of voice and provide writing training for their clients. Our brand guidelines are practical. Yet they ingeniously evoke the brand's essence through language. We've helped create and implement tone of voice schemes for many major brands including Barclays, CarphoneWarehouse, Sainsbury's, Paddypower and Next.

Advantages of using Barnaby Benson for agencies:

Creative, well-thought through copy complements your brand design work, delights your clients and differentiates their brand in the marketplace
You no longer need to worry about finding talented freelancers with the right experience at short notice
Whatever the sector, task or medium we usually have evidence of achieving results so you can recommend us to your clients with confidence
Option of rate discounts for retainer service
Access to proven new business support services that swell your tender pipeline and typically double your creative pitch win rates

What makes us different:

Original, persuasive, delightful copy that's right for the brand
Effectiveness: major clients use us repeatedly because our writing, advice and training works
Expertise in writing for most media formats
Tone of voice schemes that create distinct, on-brand language
Proven ability on mainstream consumer and B2B brands
Responsiveness and speed due to the capacity of a large writing team
A collaborative approach
Reliability of delivery and estimates
Personability and professionalism - you can trust us in front of clients
Integrity - we will never approach our agency's client contacts directly and will always refer inquiries to you, the agency, if a client contacts us about further projects

Design agency and brand consultancy clients