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All Case Studies

Making a corporate event feel like TV

Client: Sledge and O2

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Recruitment copy for one of the world's largest employers

Client: McDonald's

A brochure that stepped in for a salesman

Client: NatWest

Sales emails and a microsite to relaunch a much-loved classic

Client: Land Rover

Writing a newsletter for a telecoms giant

Client: Vodafone

AngloAmerican small, Barnaby Benson Copy

No-nonsense speechwriting for a CEO

Client: Anglo American

A fashion strapline with longevity

Client: Boden

How to galvanise volunteers to fundraising action

Client: Genetic Disorder UK

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Blogging for an Oscar-nominated director

Client: A mystery Oscar-nominated director

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Training in-house writers in a new TOV

Client: P&O cruises

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A distinctive corporate tone of voice for internal communications

Client: AstraZeneca

Speechwriting for a big pharma conference

Client: Boehringer Ingelheim

Attracting top graduates through compelling web copy

Client: Accenture

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Sales emails for an alternative finance workshop

Client: Intelligent Partnership

A brand campaign that increased applications by over 100%

Client: Imperial Business School

Capturing a new TOV for a sales brochure = record sales

Client: Planet Cruise

A cultural change campaign to cut through the noise

Client: Network Rail

Instilling authenticity through web copy

Client: Café Plum

Brand guidelines that truly set the tone

Client: Credit Suisse

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Can direct mail still turn one-time customers into loyal users?

Client: P&O Cruises

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Naming for a new B2B product

Client: Swiss Re

Lifting bid-conversion rates through in-house training

Client: Overbury

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An annual report to dispel misconceptions

Client: The Royal British Legion

Scriptwriting for animation

Client: Novartis Pharmaceuticals

Creating a new tone of voice in the finance sector

Client: Investec

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Sales brochure to attract first time buyers

Client: P&O Cruises

Gordon Brown, Barnaby Benson Copywriting

Persuasive writing for the (then) Prime Minister

Client: Learning & Skills Council

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Strapline and positioning statements for the IoD

Client: IoD

A corporate conference for superheroes

Client: Novartis Pharmaceuticals

An easy-to-adopt tone of voice guideline

Client: Xansa

Making waves with web copy

Client: IGSS

Web copy worthy of Google's first page

Client: HPLP

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Naming, strapline and web copy for Flock

Client: Flock

Brochure writing to sell partnerships

Client: Shell

Conference animation scripts

Client: Unilever

A CSR report that builds credentials

Client: Coca-Cola Enterprises

Product copy for a major retailer

Client: Next

Fine tuning Rolls-Royce's Tone of Voice

Client: Rolls-Royce

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Video scripts that capture moments of discovery

Client: Eurostar

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An annual report for 100 years of remembrance

Client: The Royal British Legion

Street theatre for an annual Managers' Conference

Client: O2

A new Tone of Voice for an architectural practice

Client: Bennetts Associates

Campaign concept for national newspaper insert

Client: Boden

Recruitment annual report with a narrative of progress

Client: Impellam Group

A B2B newsletter for a multinational media company

Client: Kantar Media

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Bringing a conference theme to life through a handout

Client: Boehringer Ingelheim

Scripting a showreel for an events agency

Client: Brands At Work

Changing perceptions using the annual report

Client: De La Rue

Encouraging alumni loyalty through professional insights

Client: Freshfields

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An honest CSR report for the UK's largest property development company

Client: Land Securities

Training in quality communications for a leading business school

Client: INSEAD

Helping recruiters write the perfect ‘first approach’ InMail

Client: G-Research

Webcopy for luxury sicilian guesthouse,

Web copy for a luxury Sicilian guesthouse

Client: Baglio Giammaccaro

Major Bank, Barnaby Benson Copywriting.j

A 10,000 word parable for a major bank

Client: sorry, we can't say who

Video scripting to reinvigorate sales (feat. The Beatles)

Client: Novartis Pharmaceuticals

QinetiQ small, Barnaby Benson Copywritin

A gripping annual report for a major player

Client: QinetiQ

BNP Paribas, Barnaby Benson Copywriting.

A corporate brochure for a diverse audience

Client: BNP Paribas

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An annual report for Russia's biggest search engine

Client: Mail.ru

Scriptwriting for an internal restructure

Client: Novartis Pharmaceuticals

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A corporate brochure for an international bank

Client: Anonymous

Brochure writing to launch a new brand identity

Client: University College London

Creating a script for Rob Brydon

Client: O2

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Tone of voice for P&O Cruises

Client: P&O Cruises

A mission-critical video script for a pharma giant

Client: Novartis Pharmaceuticals

Web copy for a global recruitment firm

Client: SThree

Helping a client win Agency of the Year

Client: Brands at Work

An information video script for Future Cities Catapult

Client: Future Cities Catapult

Latest Thinking

How to create a distinctive tone of voice

How to create a distinctive tone of voice

How to get the copy job you really want

How to get the copy job you really want

Is a copywriter the professional fool?

Is a copywriter the professional fool?

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