Training writers

Guardian Masterclass Persuasive writing

I attended your Guardian Masterclass on writing persuasive copy a few weeks back and just wanted to say thank you ever so much for your help and advice. It has had an enormous impact on the way I am writing for my husband’s website and an arts charity that I’m doing some pro bono work for. Lisa Andrews, previously an in-house writer at BP

Just to say thank you very much for an idea-filled day on Monday. Really enjoyed the course and came away full of knowledge and insight.

Tom Bigglestone, The Philosophy Man (runs training courses for teachers)

This is to say a big thank you for your training. Just as I like to receive and deliver it. Organised aim and relevant objectives given at a fast, no time to mentally disappear up your back side, pace and hands on project. I learned loads... Warm wishes... Sharon Eden, Dare to be You

We created a bespoke training package on persuasive writing with Barnaby. Our team were very pleased with both the content of our sessions & the materials we developed for future use.

The training was tailored specifically to our needs and covered theory, a critique of our current practice and hands-on exercises to hone our skills, with honest feedback from Barnaby provided along the way. Barnaby is clearly very knowledgeable and this was the first training programme I have participated in for some time where I felt we were fully prepared to put what we learned in to practice immediately after the sessions.

Highly recommended."

Alex Whitlock, Recruitment Manager G Research

Allianz logoWith the help of Barnaby Benson I have been able to produce concise and professional marketing literature, which promotes the benefits of our company. Barnaby’s step by step assistance helped to build my confidence and ensure that future copy I produce is of a high standard. Thank you Barnaby.Gavin West, Communications Coordinator, Allianz Global Corporate & Specialty

Copywriting

Calculus Capital

The insights into our latest marketing documentation were really valuable. The advice and suggestions provided were prompt and clear and the team worked hard to work to complete within tight deadlines. It was a helpful exercise to have an independent and experienced eye view our layout and copy. We look forward to working with Barnaby on future projects.“
Madeleine Ingram, Director, Calculus Capital

Deloitte logo

It was a very clear and motivating application of the strategy to the audit practice. I am genuinely excited about sharing this with our staff over the next few weeks. Everyone I spoke to afterwards was of the same opinion. Outstanding job. Quick note to say I thought it was good last night and really did like the way the strategy was articulated and provided a real challenge to all in the room.
Deloitte Partner

woolwich logo

"It was great to work with Barnaby Benson on a Barclays Woolwich project. They are always enthusiastic and very competent. They have turned a very difficult subject, offset mortgages, into a readable document that is light and informative. I always know my clients are in capable hands. I'm looking forward to our next project together.Milly James, Woolwich Senior Account Manager, Blue Goose

you at work logo

Our brief for You at Work was pretty challenging. We needed to explain a technical product that dealt with National Insurance and tax treatment in a simple way. What was got was a great brochure that explained the benefits in an easy to understand way. Barnaby Benson really got their heads around what we needed to say and what our audience would think. The result was great feedback from prospects and a successful product launch. Sally Winter, You at Work 'Tech Track 100'- The Sunday Times

london business school logo

Barnaby Benson were highly professional, successfully meeting deadlines and providing clear, precise briefs with each proof of the copy, resulting in a clear, impactful marketing publication. Nicola Roberts, Marketing Director, London Business School

Barnaby Benson really got to grips quickly with our industry newsletter, 'Insight'. He made the headlines hooky and stories engaging - and he came up with some good ideas for enhancing it.
John McCarthy
UK Marketing & Internal Communications Manager
Kantar Media UK

The quality and speed of your work for us was simply outstanding; the best way I can illustrate this is that my Finance Director, who is somewhat of a humourless cynical individual, described the overview brochure as "the best brochure he has ever read"...if customers think the same we are in great shape.
Managing Director
A large division of a major bank

Tone of voice

P&O Cruises logo narrow

As well as developing our tone of voice guidelines, Barnaby Benson worked with our in-house copywriting team to facilitate the smooth implementation of the new guidelines. They injected a new level of creativity and personality into our marketing communications and were great fun to work with. Their unique talent for writing and coaching was of real value to our business.
Karen Williams
Marketing Services Manager
P&O Cruisesnext logo

"The tone of the emails was just right. Personal enough to make me feel like I had special attention, professional enough to give me confidence in the information provided.Next customer, quoted by Next’s post campaign market research agency

lloyds tsb logo

Barnaby Benson worked as an integral part of the team responsible for developing the new tone of voice for Lloyds TSB and implementing that across all key brochures. Having worked with Barnaby Benson on a series of projects over the years I have been consistently impressed with the speed at which they get beneath the surface of the project, understand the client and their brand. Carrie Stokes, CF Stokes Consultants

planet cruise logo

We were really impressed with the help Barnaby and Joe provided in helping us to develop a certain tone of voice for our new cruise brochure. From one short meeting Barnaby clearly understood the brief and came back with engaging copy which incorporated the personality of one of the directors. It was a thoroughly interesting read and different from any other travel brochure in the market. The brochure was so well received by our customers that Barnaby is already working on our next edition!
Charlotte Gutteridge
Marketing Executive
Planet Cruise

Barnaby Benson created a tone of voice for our new coffee shop brand, refined the name and wrote the website. They understood the vision and made it truly come alive through words in ways that far exceeded my expectations. They gave us so many good ideas I was spoiled for choice! I was also impressed with the thinking. They challenged several decisions with clear arguments and made good suggestions for alternatives. The result looks superb set in the design and we're looking forward to a successful launch."
Lincoln Ogunde, Managing Director, Red Meji

Business development, video scripting and other testimonials

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