Agencies

For over 20 years we have provided a complete writing service for design and branding agencies. You have the reassurance that many of the biggest, most creatively accomplished consultancies have used us for many years. Clients include Superunion, Brand Pie, Imagination, The Partners and Landor.

Whatever your writing requirement, we can usually offer experience of writing similar projects for major brands. You'll have access to a team of writers well versed in contributing to every stage of brand development, from positioning statement development through research group participation, brand guidelines and tone of voice guidelines. We write all the standard formats including brochures, web sites, emails, blogs, advertising, video, straplines and names across most sectors. We have also written brand communications using some less common media including street theatre, poetry and even a book-length parable.

Many of the Design Week top 100 design consultancies also use us to advise on tone of voice and provide writing training for their clients. Our brand guidelines are practical. Yet they ingeniously evoke the brand's essence through language. We've helped create and implement tone of voice schemes for many major brands including Barclays, Carphone Warehouse, Sainsbury's, Paddypower and Next.

Clients & Case Studies

Advantages of using Barnaby Benson for agencies

Project completion and effectiveness: our understanding of what brand consultancies do means you get what you need. We grasp complex briefs quickly, make good suggestions and combine language expertise with creativity to produce writing that delivers the brand

Peace of mind: you can recommend us to your clients with confidence due to our range and depth of experience

Value and budget certainty: we produce accurate estimates and stick to them

Flexible working relationships: you can engage us on a project by project basis or have writing capacity on tap with rate discounts for ongoing retainer services

Win more new business: our mailer writing for agencies can double conversion rates to meeting of follow up calls. And our new business pitch document service typically doubles your creative pitch win rates

What makes Barnaby Benson different?

Originality: fresh ideas for messaging, copy and tone of voice that are right for the brand

Effectiveness: major clients use us repeatedly because our writing, advice and training works

Range: expertise in writing for most media formats, on mainstream consumer and B2B brands, in most sectors

Tone of voice expertise: practical schemes and guides that create distinct, on-brand ways of writing for brands that anyone can achieve

Responsiveness and speed: due to the experience and capacity of a large writing team

Collaborative, personability and professionalism

Integrity: we have never - and will never - approach our agency's client contacts directly and will always refer inquiries to you if a client contacts us about further projects

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Agency clients

On a fast turnaround but highly important assignment Barnaby Benson immediately and accurately understood the brief, then provided me with a range of spot-on solutions. He made a far-from-easy task look, well, easy!

Jim Prior

CEO

Superunion

Having worked with Barnaby Benson on a series of projects over the years I have been consistently impressed with the speed at which he gets beneath the surface of the project, understands the client and their brand. They have worked with me on large scale projects for NatWest, Lloyds TSB as well as a series of on-going projects for the London Business School. I frequently recommend them when asked to suggest a highly skilled and professional copywriting agency.

Carrie Stokes

CF Stokes Consultants