The five steps to make your consumer say 'yes'
Walk your consumers to that coveted sale with these handy steps.
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
B2C vs B2B copywriting: What's the difference?
If you’re in the comms industry, you’re either dealing with B2B or B2C. Some lucky people like us deal with both. But one alphabetical shift
What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
