Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
2017 marketing trends and what's in store for 2018
2017 was a bewildering, rollercoaster year. But putting aside scandal, cryptocurrency, political chaos and a certain royal engagement, what
When to start (word)playing around
Us copywriters are paid to be smart with language. It's our job to manipulate words, fusing, refining and cross-fertilising meaning to c
The ten commandments of copywriting
Writing copy is an art - but there is method in the madness. Here are ten golden rules all copywriters should follow.
Anglo-Saxon v Latin: why brands have to choose
One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabula
