How to make everyone do what you want: the science of pre-suasion
As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influ
How to choose a conference theme that motivates
A conference theme needs to be catchy, and it needs to work well in spoken conversation. To test this, just see if it can be used as noun: “
Let advertising direct your tone of voice
Let me state two true observations. Then see if you can spot the glaring inconsistency they reveal. 1. Any brand’s advertising campaign is t
Going beyond chatty copy
Like an off duty barmaid on her fourth glass of white wine, brands are getting friendlier and friendlier. These days, you can’t skim read an
