When to start (word)playing around
Us copywriters are paid to be smart with language. It's our job to manipulate words, fusing, refining and cross-fertilising meaning to c
The ten commandments of copywriting
Writing copy is an art - but there is method in the madness. Here are ten golden rules all copywriters should follow.
Anglo-Saxon v Latin: why brands have to choose
One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabula
How to make everyone do what you want: the science of pre-suasion
As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influ
Seven ways to improve any copy brief
You know the feeling. A brief comes in and it just hits the nail on the head. But what exactly makes a brief spot on? Here are seven things
