5 easy ways to become a better writer
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecti
Messaging first. Grammar second.
Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue inter
8 tips to getting your emails opened and acted on
A bigger mailing list doesn’t necessarily equal better results. Instead of taking the ‘spray and pray’ approach, concentrate on a smaller nu
Why tone of voice should be about the brand - not just writing well
Also known as ‘Warm and friendly’, ‘Approachable’ or ‘Personable’. Guidelines with this brand value encourage you to use accessible, non-cor
The art of writing LinkedIn copy
Though the social media credentials of LinkedIn were much maligned by the Twitterati when they heard how much Microsoft had paid for it, Lin
