Mindfulness and the art of copywriting
Despite what online ‘content mills’ and cut-price freelancers will tell you, speed isn't always an attractive trait in a copywriter. In
How to write recruitment copy that actually does the job
Everyone who’s ever applied for a job has no doubt spent a chunk of their time and a slither of their soul wading through a swamp of identik
Wit: when, where and why
Let’s say what we understand it to be. Wit starts out as surprise and ends as entertainment. It’s the unexpected. It’s turning something old
Beginning, middle, sell: brand storytelling
“What’s the story?” That’s the first question a producer asks when you pitch a movie. Now brands are following suit. They want to tell tales
Blogging for business
When approached in the right spirit, blogging can be a low-cost way of engaging with existing and potential customers. Unlike Twitter or Fac
