Product descriptions that'll fill the cart!
How to write product copy for websites
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
