B2C vs B2B copywriting: What's the difference?
If you’re in the comms industry, you’re either dealing with B2B or B2C. Some lucky people like us deal with both. But one alphabetical shift
The experts speak: five writing tips from the latest edition of 'The Copy Book'
'The Copy Book' is packed full of useful tips to help you get the best from your writing. Here, you can find five that will help you
What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
