Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
Five techniques that guarantee great content marketing
Gone are the days of simply packing copy with key search terms. You’ve now got to provide authoritative content to be rewarded by the search
Copy that guarantees great meetings
Jeff Bezos, the world’s richest man, insists on unconventional six-page memos for all meetings. In this blog post, we provide you with essen
