How to say sorry in a way that builds trust
Everyone makes mistakes. But it's the way you say sorry that decides if your brand sinks or swims. Learn how to say sorry in a way that
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
The ten commandments of copywriting
Writing copy is an art - but there is method in the madness. Here are ten golden rules all copywriters should follow.
