How to win creative pitches
In another life, I spent five years working as a New Business Director for an advertising agency. Omnicom trained me in the dark art of winn
Blogging for business
When approached in the right spirit, blogging can be a low-cost way of engaging with existing and potential customers. Unlike Twitter or Fac
Can screenwriters teach copywriters any tricks?
‘Show don’t tell’ is the ultimate screenwriting mantra. Audiences believe what they see characters do. So if you want to portray a boy’s lov
Discovering ‘your unique how’ - marketing professional services
Like any other company or product, professional services need to differentiate themselves from the competition. But when you’re offering the
