Is a copywriter the professional fool?
Copywriters challenge their clients in search of clearer, more powerful, more truthful messages.
What can politicians teach us about persuasion?
Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.
Anglo-Saxon v Latin: why brands have to choose
One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabula
How to make everyone do what you want: the science of pre-suasion
As copywriters, persuasion is what we do and language is how we do it. As an agency, we've helped top brand agencies and companies influ
