What can politicians teach us about persuasion?
Storytelling, repetition, emotion - check out the secret persuasion techniques of your favourite (or perhaps not!) politicians here.
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Three things that win award entries
Learn how to give yourself the edge in your next awards entry.
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
Beginning, middle, sell: brand storytelling
“What’s the story?” That’s the first question a producer asks when you pitch a movie. Now brands are following suit. They want to tell tales
