Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
How to tap into your audience's emotions
Five fast ways to connect with your audience on a sub-conscious level.
Five brands getting chatty copy right
Chatty copy doesn't have to be irritating. Here's five brands doing it well and what you can learn from them.
Five brands getting social media right - and why
Communicating on social media is about relaxing the brand’s tone for the informal mood of the medium. Marketing on social media is about cre
Anglo-Saxon v Latin: why brands have to choose
One of the most striking ways you can alter the tone and meaning of what you write is by varying the use of Anglo-Saxon or Latinate vocabula
