What’s the latest edition of The Copy Book tell us about changes in copywriting?
A lot’s happened since 1995. The internet, social media, fragmentation of traditional media audiences… to name a few. So we wanted to find o
Our five secrets of writing great copy
Copywriting is a different creative process to writing fiction, so Hemingway’s tips will not necessarily result in great copy. In this post,
Sw**r*ng - how to do it and why it works
Messages don’t always resonate with an audience in the way you intended. Unfortunately, it happens. But if you genuinely cause offense, it’s
5 easy ways to become a better writer
If I had a biscuit for every time I removed an unnecessary ‘that’ from a sentence, I’d be the CEO of McVities. This is a writing tic affecti
Messaging first. Grammar second.
Last week, I received an email from my father. The subject line – ‘HAVE YOU SEEN THIS?’ – could mean one of two things. Either a rogue inter
