Copywriting Blog

A bigger mailing list doesn’t necessarily equal better results. Instead of taking the ‘spray and pray’ approach, concentrate on a smaller nu

Let me state two true observations. Then see if you can spot the glaring inconsistency they reveal. 1. Any brand’s advertising campaign is t

Though the social media credentials of LinkedIn were much maligned by the Twitterati when they heard how much Microsoft had paid for it, Lin

There is a persistent assumption that in order to be creative, you need as much freedom as possible. In reality, the opposite is often true.

In another life, I spent five years working as a New Business Director for an advertising agency. Omnicom trained me in the dark art of winn