Marketing communications clients
This includes all customer facing material, be it sales letters, product brochures, websites or information literature.
The key skills required of the writer are clear thinking and empathy.
You have to:
- understand what the audience thinks and feels about your brand
- figure out what qualities of the brand, be it a product or service, will shift this perception to what you want them to feel
- write in a way that is consistent with the brand's personality
You at work
UCL (University College London)
Present the advantages for business of hiring its rooms for conferences and meetings - sales brochure
Present the advantages of this account and a range of financial services for expatriots - suite of product brochures
Rewrite all branch literature - over 30 booklets - in new brand tone of voice
Apprenticeships (UK government)
Letter from Gordon Brown to top 1000 UK companies to recruit their support for the programme
Strapline and consumer direct mail flyers
Business to business direct mail