CSR Reports

Success comes to those who can show they act responsibly

 

In many sectors, permission to operate is dependent on the organisation demonstrating corporate and social responsibility. A property business will not be shortlisted for an inner-city development if it cannot show that it is a responsible corporate citizen. With an organisation's social contribution becoming an increasingly important concern for consumers, Corporate and Social Responsibility reports have never been more important.

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Making CSR reports convincing

Corporations usually already know what they want to say in these reports. The main contribution of a copywriter is the phrasing and tone. Choice of wording is important, as it reflects the personality and character of the organisation, its managers, and their take on what they are reporting. It is key to making claims convincing.

 

Writers also suggest a theme for the report that delivers the main message, encapsulating it in a cover line. They help structure information to achieve the most interesting and accessible flow for the reader. Often there will be input coming from a number of different directions across departments so a copywriter must make these sound consistent and edit them into a coherent narrative.

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Considerations for writing CSR reports

 

• Audience - CSR reports are for your stakeholders, shareholders and potential investors. So you need ensure the content meets the information needs of all these groups without the needs of one leaving others dissatisfied.

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• Tone - The tone of your CSR report must reflect progress - the successes or failures of the year - so you offer a realistic review that shows ambition for improvement but won't make you a hostage to fortune.

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