Cover notes that get you copy jobs
What to put in a copywriting approach email / cover note looking for work
The copywriter as professional fool
Copywriters challenge their clients in search of clearer, more powerful, more truthful messages.
Product descriptions that'll fill the cart!
How to write product copy for websites
Commissioning tone of voice
Why Personality is the secret to getting a distinctive tone of voice. What to put in your brief to a tone of voice agency. And a few other t
Keeping readers reading
Tips on how to vary your writing to create a seductive rhythm that keeps the reader hooked. Short or long? Complex or simple? Descriptive or
