Team training

Writing training
Courses designed by Barnaby Benson. His twenty years’ experience of writing for advertising agencies and major companies ensures that all the training is practical and relevant to real business situations. His Post Graduate Certificate in Education means the courses involve an effective balance of teaching, practice tasks and feedback.

Remote coaching:

One-to-one remote coaching
Working on an actual project, we appraise the
writer’s skills and provide the relevant skills and
encouragement to improve their writing.

Training at your premises:

Introduction to copywriting
(Minimum 5, maximum 15 students):  
Topics covered:
Defining audience and objectives
Benefits, features and supporting evidence
Organising material
Ten ways to write well
Writing for different media: the web, emails, letters,
brochures and booklets

Sales letter writing                                                                              
(Minimum 5, maximum 15 students):
A comprehensive introduction to the distinct skills required
to write persuasive direct mail

Brochure writing                                                                                   
(Minimum 5, maximum 15 students):
How to structure content and then write a brochure that
gives the audience the information it wants.

How to give and take a brief
(Minimum 5, maximum 15 students):
A comprehensive process for ensuring effective briefing of writers.

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