Bespoke writer training services
Improve a whole team’s writing
The tone of voice sections of brand guidelines are getting larger as companies seek to provide their people with practical advice on how to write well. But guidelines alone cannot hope to change writing habits developed over a lifetime. We design and deliver brand language programmes that change the way employees write copy. As a result, they write more persuasively. They also begin to write on brand. It means that all the writing your people do will be more effective and your investment in tone of voice guidelines will truly pay off.
"Barnaby worked with our in-house copywriting team to inject a new level of creativity and personality into our marketing communications. He was great fun to work with and his unique talent for writing and coaching was of real value to our business."
Marketing Services Manager