Business development, pitching, bids and competition entries
The sessions have been very useful and the success rate has improved on these tenders - so we are doing something right.
Northern Overbury Plc
The pitch could not have gone better. Thank you for your expert help, hugely appreciated and valued.
Managing & Founding Director
We worked with Barnaby on a new standard for the housing sector. He quickly tuned into our thinking and provided strong, usable positioning copy that significantly improved our brand solution.
Screenwriting for video and film
Working with a challenging Eurostar brand film brief around inspiring real connections we needed a talented copywriter to craft the narrative and deliver the essence of connection. The narratives we received helped us to develop a visual language that was not only aesthetically pleasing but grounded. This in turn helped us sell the narrative into the client. A very high quality service, which we would use again.
The One Off
"I recently worked with Barnaby Benson on a high-level professional services conference and the experience was second to none. Their understanding of the complex content and his ability to produce material that reflected the very individual voices of the presenters – of which there were many – resulted in an exceptional communication piece that received extremely high ratings from both contributors and participants in post-event feedback. As testament to their skills, knowledge and calming influence that Barnaby Benson brings to a project, we are just about to embark on the next one!"
Brands at Work
"What a pleasure to have worked with you and thank you for your good work. Having both been thrown in the deep end, you handled a complicated briefing with ease and fully grasped the message the client was wanting to put across. Your scripts worked very well and you made changes quickly, enabling the animators to make any changes they needed in time to hit their deadlines. You made my job so much easier. I would not hesitate to work with you again on any project - either Corporate or Broadcast - that I can include you in on."
"Barnaby Benson was an integral part of the development of the Introduction to Screenwriting course. He provided invaluable insights into user experience, and key links for the development of certain sections. His copywriting skills ensured a clarity and effectiveness in the flow of the course modules."
Positioning and brand strategy
On a fast turnaround but highly important assignment Barnaby Benson immediately and accurately understood the brief, then provided me with a range of spot-on solutions. He made a far-from-easy task look, well, easy!
Barnaby Benson wrote two proposition statements we needed to put into research. He understood the brief immediately and captured the product benefits in simple, clear, persuasive copy.
The Brand Union
I'm really pleased to hear about the successes that you have notched up here. I have had glowing reports and particular reference to strategic input & turning on a sixpence.
The Brand Union
Having worked with Barnaby Benson on a series of projects over the years I have been consistently impressed with the speed at which he gets beneath the surface of the project, understands the client and their brand. They have worked with me on large scale projects for NatWest, Lloyds TSB as well as a series of on-going projects for the London Business School. I frequently recommend them when asked to suggest a highly skilled and professional copywriting agency.
Barnaby Benson worked as an integral part of the team responsible for developing the new tone of voice for Lloyds TSB and implementing that across all key brochures. He has also been key in developing on brand copy and headlines that are at once engaging and supportive of the creative direction for NatWest.
CF Stokes Consultants
Sales fliers and brochures
Our brief for Eat at Work was pretty challenging. We needed to explain a technical product that dealt with National Insurance and tax treatment in a simple way. What we got was a great brochure that explained the benefits in an easy to understand way. Barnaby Benson really got his head around what we needed to say and what our audience would think. The result was great feedback from prospects and a successful product launch.
You at Work
'Tech Track 100' - The Sunday Times 2007
"Working as Copywriter for our new and substantial MBA programme brochure, Barnaby Benson quickly understood the brief and carried out substantial research to produce a successful marketing tool with accurate and effective messaging."
Imperial College London Business School
Working with Barnaby Benson was a complete pleasure from start to finish. They were extremely clear in timescales, delivered on cue and made project management a pleasure. As a result we have been gifted some exceptional copy that really makes our products shine. Spending a lot of time researching our products and target markets meant our brief was matched to the tiniest detail. We will have no hesitations in using this wonderful company again for all of our copywriting needs. Top-class.
New Media Marketing Executive
"Thanks for all your help on the McDonald's Franchise brochure. We're really happy with the end result!"
PR Account Director
Just wanted to reiterate how impressed we were with the copy you have crafted - it takes us to exactly where we want to be!
Marketing Services Manager
It was great to work with Barnaby Benson on a Barclays Woolwich project. Barnaby is always enthusiastic and very competent. He has turned a very difficult subject, offset mortgages into a readable document that is light and informative. I always know my clients are in capable hands. I'm looking forward to our next project together.
Senior Account Manager
I am just writing to thank you, and your proofreader Mary, for all your hard work supporting the production of our brochures for 2010 entry.
I was particularly pleased by the speed with which you both managed to turn around some large pieces of work, and with your communication regarding receipt and progress. And Mary’s attention to detail was perfect.
Copywriter / Web Editor
Warwick Business School