In-house writers often create communications that are critical to the success of companies. An effective sales letter, for example, can transform sales.
Yet companies rarely train the staff in how to write effectively. In addition to lost sales, poor writing can seriously undermine the positioning of the brand.
We design and deliver copywriting training programmes for businesses who want to make the most of the communications they write in-house.
Normally they involve:
- Introduction of the brand's tone of voice
- Techniques for achieving this tone of voice
- Best practice for writing in different media