Video and animation scripts
Video is a great medium. People just can't help but watch. This makes it an extremely effective way of conveying ideas or messaging.
However, because of the high-quality productions we’re used to watching on TV, people often have huge expectations of video and animations. In addition to this, budgets are often rather tight in a corporate setting. This all makes the idea – and the narrative – even more important. So important, in fact, that we wrote a blog post about it.
At Barnaby Benson Ltd, we have proven screenwriting and script writing experience. Whether it's for a conference, internal presentation or customer-facing campaign, we can write and produce videos that wow your audience and fit your budget.
Watch our videos here.
Scroll down for case studies;
- Boehringer Ingelheim
- Unilever internal comms
- Novartis Pharma 1
- Novartis Pharma 2
The brief: We've worked on some unusual mediums in our time, but this one will take some beating. Eurostar planned a ‘massive horizon’ of twelve, 55-inch screens above their St Pancras booking office. Their agency, The One Off, were tasked with creating a series of three brand inspiration films. Each film needed to follow a protagonist’s personal journey in either Paris or Bruges and capture those unexpected moments of discovery you recount when you get back home. We needed to inspire the audience to take their own journey.
The solution: With jobs like this, the writer’s experience is key. We’re lucky to be approached every day by copywriters, so we have a large pool of talent to call upon with varied backgrounds. One of these writers is a young newspaper columnist, and soon to be published novelist, who’d lived and studied in Paris and Bruges. She tapped into her own experiences to produce a number of idiosyncratic narratives which felt real because they were.
This is the one
“Arriving at Gare du Nord, two Women with one thought in mind- to find the perfect croissant- our traveller is rushing, and bumps into a Man without looking.
Bags fly, and amid apologies, she can’t help but notice that the Man she’s bumped into is terribly handsome.
They meander through Paris, popping into various boulangeries along the way.
It’s the last stop of the day, and they visit a final, tiny boulangerie- and who should they bump into, but the handsome stranger?
‘This is the one,’ our traveller says. But is she talking to the man or the croissant?”
The results: “Working with a challenging brief around inspiring real connections we outsourced the brief to Barnaby Benson. We needed a talent copy writer to craft the narrative and deliver the essence of connection. Barnaby was quick to respond and worked closely with us to understand the brief and provide a number of solutions. The narratives we received were crafted in an idea, which helped us to develop a visual language that was not only aesthetically pleasing but grounded, this in turn helped us sell the narrative into the client. A very high quality service, which we would use again.”
Jessie Stent, Account Director, The One Off
The credits: Copywriter agency: Barnaby Benson London. Copywriter: Lucy Karsten. Design Agency: The One Off. Client: Eurostar.
Boehringer Ingelheim - internal comms animations
"Can you transform 300 slides of marketing jargon into seven illuminating videos?"
The brief: Selling pharmaceuticals isn't like flogging spuds. It's a complex process with a myriad of industry and company procedures to follow. BI had all these outlined on their intranet. The trouble was, getting to grips with them meant wading through endless slides of industry jargon and A.O.A.O.A (an outrageous amount of acronyms). Our job was to produce a series of seven fun, informative whiteboard-style animations that outlined BI's marketing processes in an accessible way.
The solution: We knuckled down and became fluent in pharma marketing speak. With this poetic second language under our belt, we interrogated BI's marketing managers about what really was the core information for each process - and what could be cast aside. Then it was a case of structuring the remaining info into compelling scripts suitable for whiteboard animation. This meant keeping each 'section' of the script short, simple and punchy to avoid overcomplicating the on-screen, hand-drawn visual.
The writing: We'd love to show you a snippet of the script but it's all very private and all very confidential. Here's a still from the animation though.
The results: A happy client and subsequent script work on BI's revamped internal website.
The credits: Copywriter agency: Barnaby Benson London. Copywriter: Joseph Richardson and Sam O'Flaherty. Brand Agency: Catherine Turner. Client: Boehringer Ingelheim.
Unilever internal comms
The challenge: Unilever’s Senior Management Change Conferences welcome delegates from all over the world. The purpose of this particular session was to highlight the market potential for mobile phones as an advertising medium.
The brief: create three animation videos explaining this medium's potential in three different territories – the technologically advanced, South Korea, the early adopters of social media in the UK, and the developing world's trader's use of text in India.
The solution: good, honest storytelling. Compelling narratives for each territory brought the messages to life. Using different animation techniques for each territory emphasised their difference and sustained the audience's interest. Our South Korean video utilised anime styling and Rostrum camerawork.
The writing: click here for all videos
The result: the characters from the videos ended up theming the entire conference with life-size cut-outs in the lobby. A big success all round.
The credit: Copywriter agency: Barnaby Benson London. Copywriter: Barnaby Benson. Brand Agency: Catherine Turner. Client: Unilever.
Novartis Pharma 1
The challenge: the Pharma giant’s sales team were in danger of losing interest in a drug which had been on the market for over 10 years. However, the drug had just been awarded a licence for a new indication – immediately giving it a new lease of life. The sales team needed a similar reinvigoration and this conference was there to provide it.
The brief: a two-minute opening video to set the tone for the conference and get the attendees excited about selling this old drug once more.
The solution: a recurring problem in corporate communications is the conflict between explicit statement and entertainment. This is exacerbated with video as people are used to being entertained by the medium. So we used an engaging analogy to pique audience interest: Decca overlooking the Beatles because they thought the era of Rock ‘n’ Roll was over when – just like the era of our drug – it was only just getting started.
The result: the client loved the Beatles analogy and its simplicity galvanised the sales audience. The video has become something of a benchmark for their future conference videos.
The credit: Copywriter agency: Barnaby Benson London. Copywriter: Barnaby Benson. Brand Agency: Brands at Work. Client: Pharmaceutical company 1
Novartis Pharma 2
The challenge: Our client, a Pharma behemoth, had a product reaching the end of its patent protection. Competitors were making their presence felt. This video had to galvanise the sales team to get behind the drug.
The brief: create a pair of two minute videos to start and end the conference. The videos need to set the tone of the conference while stimulating the salespeople to achieve more.
The solution: the lights go down and our video begins. No music and no still images. Just the message typed out on the screen. We heightened intrigue by intermittently interrupting the flow with static. The closing video took a decidedly postmodern and humorous approach – within the same theme – to end the conference on a lighter note.
The result: post conference opinion research revealed a positive response. The delegates appreciated the original approach – and the client appreciated the resulting motivated delegates.
The credit: Copywriter agency: Barnaby Benson London. Copywriter: Barnaby Benson. Brand Agency: Brands at Work. Client: Pharmaceutical company 2