Attracting top graduates through compelling web copy
Promoting a culture to compete for top graduates
The client
Accenture
The challenge
Accenture wanted to attract talented graduates who, at the time, were being tempted away by burgeoning internet start-ups. To do this, we needed to rewrite and re-energise Accenture’s website so that it captured their distinctive culture and persuaded these wantaway graduates that Accenture was the best place for them.
The solution
We thought about it from the point of view of the audience - young graduates who need financial security, long-term investment in themselves and a sense of a company that cared about them. Then, we evoked the appeal of each element of Accenture’s offer.
The writing
"You'd expect us to go further than the competition and we do. Salaries here are generous. So are the pension contributions."
“Throughout your career, the Leave of Absence Scheme allows you to take time out to pursue activities beyond work that will assist with your personal development.”
The results
Accenture attracted more entrepreneurial, digital savvy candidates who were persuaded to consider this consultancy as a place to follow their dreams.
The credits
Copywriting agency: Barnaby Benson Copywriting London
Copywriter: Barnaby Benson
Client: Accenture
