You At Work
This division of Barclays offers innovative ways for companies to reward employees through salary sacrifice schemes. This flyer went out to businesses employing over 1,000 people to promote their food scheme.
Inserts in national newspapers are important to promoting this brand. They wanted a campaign concept for a series of flyers. Yet they didn't want to commission any fresh photography. So we created this headline concept where we glimpse into the life of a character.